Jalāl ad-Dīn Muḥammad Balkhī (Persian: جلالالدین محمد بلخى), also known as Jalāl ad-Dīn Muḥammad Rūmī (Persian: جلالالدین محمد رومی) and popularly known as Mevlānā in Turkey and Mawlānā (Persian: مولانا) in Iran and Afghanistan but known to the English-speaking world simply as Rumi (30 September 1207 – 17 December 1273) was a 13th-century Persian Muslim poet, jurist, theologian, and Sufi mystic. Rūmī is a descriptive name meaning "Roman" since he lived most of his life in an area called "Rumi" (then under the control of Seljuq dynasty) because it was once ruled by the Eastern Roman Empire.
"Wherever we direct our attention, we spend creative energy. We can save creative energy if we divide attention, if we do not become identified with things, people, and ideas. When we become identified with things, people, and ideas, we then forget our Self and lose creative energy in the most pitiful way. It is essential to know that we need to save creative energy in order to awaken the consciousness, and that the creative energy is the living potential, it is the vehicle of the consciousness, it is the instrument in order to awaken the consciousness."